A few years ago, I wrote a blog post showing how to track aMember sales in Google Universal Analytics “Enhanced Ecommerce” using Google Tag Manager. Well, Google Analytics Version 4 (known as GA4) is now out of beta, and I’ve started migrating my aMember sites tracking to use GA4. This article shows a clean install… [Read More]
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Enhanced Ecommerce Tracking With Google Tag Manager in aMember
If you are using Google Tag Manager (GTM) to handle your Google Analytics, then you will need a way to populate the dataLayer with eCommerce data when you make a sale in your aMember site. Here’s how I do it on my sites, using aMember’s own Conversion Track plugin. Step 1: Add the dataLayer in… [Read More]
